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Hi There

Hi! I’m Annunciata Giovanna, but you can call me Nancy Joanna. I’m the creator behind Concrete Collection, where I design and handcraft all my jewellery pieces from start to finish. I began this journey in July 2016 because I wanted to create something unique and timeless—something different from fast fashion. What started as a concrete jewellery collection has since expanded into a beautiful range that now includes leather, wood, metals, my Nancy Joanna perfume line, and even a handbag collection. And trust me, there’s so much more to come!

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The Journey & The Team

In 2023, my husband joined the business full-time as Managing Director, taking on all the behind-the-scenes work (the stuff I’m not so great at!), so I can focus on what I love—creating. It’s been such an exciting chapter, and I’m grateful for the support I’ve received from all of you, as it truly keeps me inspired.

I’m happily married with two wonderful children, aged 24 and 20. When I’m not in the studio, you’ll usually find me enjoying the beach and soaking up the beautiful new lifestyle on the Sunshine Coast—it’s the perfect escape and a refreshing change from work. Thank you for being a part of this journey. I’m so excited to share more with you!

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Laced In Time Nancy Joanna
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A Mother’s Love Small Box Set #1 Nancy Joanna
A Mother’s Love Half Drops
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A Mother’s Love Small Box Set #2 Nancy Joanna
Smokey Grey Faceted Glass Charm Pendant
$54.95
Rose Gold
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★ Reviews

Let customers speak for us

1538 reviews
Write a review
97%
(1496)
1%
(23)
0%
(6)
0%
(3)
1%
(10)
1321
K
Laced In Time
Kerry
Elegant

These earrings are so elegant,I just adore them

K
Roses & Berries Double Tie Drop
Kerry
Pretty

So pretty in pink

K
Paisley Perfection Marquee Drop
Kerry
Stunning

Absolutely beautiful

N
Laced In Time
Nicole N
Lovely!

These earrings did not disappoint. So lovely! Received compliments the first time I wore them. I like how they're unique to anything else you see in stores or anywhere else.

B
Twiggy Scroll Wooden Earrings
Barbara Parkin
Wear

Wear these all the time as they match so well

123